Changing Lives Through Sport
Disability Sports Australia’s new disability sport storytelling campaign, launching November 2025.
The Challenge
Too many Australian’s with disability are still left out of sport- missing out on health confidence and connection.
1 in 5
1 in 5 Australians live with disability, yet many are left on the sidelines — missing out on health, confidence, and connection.
Only 25% of Australians with disability take part in sport or physical activity once a week.
People with disability are 60% less likely to meet national physical activity guidelines compared to people without disability.
The Campaign
Changing Lives Through Sport is Australia’s first grassroots disability sport storytelling campaign.
It shines a light on the gap in participation and celebrates the role of inclusive sport in building confidence, connection, and community — showcasing how sport changes lives and inviting people to share their own stories.
This November, three powerful stories will premiere weekly, each revealing how sport has transformed lives. Alongside these stories, a national call-out will invite people with disability, their friends, families, and the sporting community to share their own experiences.
Sport has the power to change lives — this campaign shows how.
The Stories
James Summerhayes
Through Special Olympics, James found routine, confidence and a sense of belonging. Training, competing and making friends matter as much as medals.
Harriet Caldwell
After acquiring a disability, Harriet discovered wheelchair basketball through her physio. What began as therapy grew into confidence, friendship and a pathway to the National League.
Rae Anderson PLY
A chance encounter at school led Rae from grassroots sport to becoming a Paralympian and Para Matilda. She now mentors young athletes and helps shape programs for people with disability.
How It Works
This campaign combines authentic storytelling with digital participation to create nationwide impact
Weekly Story Releases
One flagship video story will be released each week from November 2025. Showcasing how sport changes lives across Australia.
Campaign Hub
Our interactive online hub will feature a dynamic wall of stories where people with disability, friends and family can see them displayed alongisde others from across the country.
National Reach & Visibility
Together with partners, we’ll amplify every story through coordinated media outrach and targeted digital marketing- ensuring national visability and community connection across all channels.
Promoting Participation
We’ll be working with our sporting partners to raise awareness of how people with disability can get involved in sport — highlighting the pathways that make participation possible.
Where the Stories Will Be Seen
Partnership Opportunities
Be part of Australia’s first grassroots campaign celebrating how sport changes lives for people with disability.
We’re inviting partners who share our vision to join us — with a limited number of partnership opportunities available across the following packages.
Naming Rights Partner
Lead the campaign with exclusive naming rights and visibility across all activity.
Story Presenting Partner
From $10,000
Present one of the three campaign stories — with very limited availability — gaining visibility across video, social and media promotion.
Storytelling Platform Partner
From $7,500
Gain exclusive recognition on the digital storytelling platform where people with disability, their families and the sporting community share their own stories.
Campaign Supporter
From $1000
Join as a recognised supporter of Australia’s first grassroots disability sport storytelling campaign and demonstrate your organisation’s commitment to inclusion.
Presenting Partners
